“Loved how Allison could have clear empathy without saying a word. I felt understood without being judged or just to cheer me on without the crazy hoorah! I’ve learned to be a better listener. If we listen more, we learn more of each other. Help each other grow personally, emotionally & mentally is huge! You showed me how to do this and to do it more often. Thank you.”
– V : Coaching Client
“I have know Allison for the past eight years and have had the opportunity to see her dedication, professionalism and attention to detail as the creative mind behind Fashion Week San Diego. Having worked as the Executive Assistant for then Coucil member Todd Gloria, who now serves at California State Assembly member, I was afforded the opportunity on several occasions to see Ms. Andrews in action. Her energy and enthusiasm for life and her work is admirable and contagious. With the success of Fashion Week San Diego, along with the rest of her body of work, she has a proven track record of getting things done! It is my pleasure to encourage you to consider Allison for this position.”
-M. Vanessa Jackson : Executive Assistant to Council President Pro Tem Barbara Bry
“I have known Allison for several years primarily through her work at Fashion Week San Diego, and have always been impressed with her commitments to the art of fashion. In addition, I have been equally impressed with her demonstrated interest in civic engagement through organizations like the San Diego Regional Chamber of Commerce and San Diego Tourism Authority, to name just a few. An enthusiastic San Diego booster and champion of the arts, Allison’s vision, energy and passion are unrivaled. She would be an asset to the greater San Diego community and a dedicated advocate for the arts, working tirelessly to promote San Diego as a premier arts and culture destination. Again, it gives me great pleasure to extend my support for Allison’s interest in the Executive Director position and I strongly urge your favorable consideration of her candidacy. ”
–Salvatore Giametta County of San Diego
“It is my pleasure to write this letter of recommendation for Allison Andrews. I first met Allison during my tenure as President and CEO when she served as a volunteer and donor at Rancho Coastal Humane Society (RCHS). Her commitment and dedication soon led to a position on our Board of Directors, where she served since 2013. Allison has a proven to be an invaluable asset, freely sharing her extensive business & personal contacts as well as her expertise in fundraising and event planning to further the mission of RCHS. During the time I have worked with Allison, I have always found her to be very creative, conscientious and dependable. She has a unique ability to see the “big picture” and to create strategic partnerships that benefit everyone involved. I have throughly enjoyed working with Allison over the years. Without hesitation, I would recommend her for any position for which she feels passion and can produce mutually beneficial results.”
-Jim Silveria : Former President/ CEO of Rancho Coastal Humane Society
“I produced and hosted an Intellectual Property on Fashion talk at Thomas Jefferson Law School with an awesome panel of Speakers, including Deborah Greaves, General Counsel at True Religion Jeans and Allison Andrews. Allison provided invaluable insight into the business side of the Fashion Industry. Allison’s speaking style was very exciting to all in attendance- she has a wealth of knowledge, but even more is an inspirational speaker. Her talk on the emergence of San Diego as a center of fashion was both farsighted and funny. Allison is great on her feet and in answering questions. There was no doubt based on the audiences reaction her speech was a hit- everyone enjoyed her humor, humanity and fluid yet approachable speaking style. As an organizer of many conferences and a public speaker around the country, I was flat out impressed by Allison’s content and delivery and her ability to connect with the audience.”
-Professor K.J. Greene Thomas Jefferson Law School
“You cannot afford to not hire Allison. She took our overall concept and ideas and streamlined it into the perfect campaign. During our meeting the lightbulb turned on and it led to us creating a successful event that is projected to sell out. You truly need her business savvy on your side.”
-Amy Ulkutekin, Co-Owner of Best Coast Beer Fest
“As the President of the North County San Diego County Chapter of the California Society of Tax Consultants, it was my pleasure to work with Allison Andrews of APA Consulting during a marketing campaign that we launched.
Like most non profit volunteer organizations, we found that our marketing efforts needed some direct attention on a limited budget. Allison worked with us and delivered the “biggest bang for our buck”.
In the short cmpaing of 3 months, she was able to make hundreds of direct contacts with potential members, she developed a database of email contacts, created a mailing list of over 700 potential members who we reached out to, set up meetings for direct contact with industry related groups so we could make presentations to them, and she laid a foundation with new technology for us to continue our efforts to promote our organization.
Allison is energetic, enthusiastic, and on top of her projects!”
Linda Beckett, Enrolled Agent, President North San Diego Chapter, CSTC
“I’ve worked with Allison Andrews & APA Consulting at “Palm Springs Fashion Night” and I can’t praise her enough. She was a joy to associate with. Her knowledge on business, as well as fashion is remarkable, she is cordial and respectful and treats everyone with respect. She stood by my side through a tough negotiation and loyalty like that is rare in business today. I would recommend Allison to anyone who requires a serious business consultant and colleague.”
-Christian Anderson, Fashion Producer and Writer
“Allison, your services have been invaluable and I appreciate the passion and dedication through the whole process. You made me feel as though my project, a case study, was just as important as anyone else’s even though it was somewhat on the smaller scale. I would definitely refer you to family, friends and business colleges as a reputable consultant to work with!”
Theresa B. Vice President of (Company Private) Insurance Agency
“Hi Allison, thank you so much for your participation in the City’s recent “Expert Insights” business development event. Your expert advice in the areas of retail marketing and sales was appreciated by all and right on target for today’s economy! We appreciated your encouraging words and bright outlook toward the future. We look forward to working with you & APA Consulting again soon!”
-Lynette Jones, Small Business Services City of Chula Vista
-Tomi Mueller owner Shorelines Gallery
“Allison is results-focused and an effective leader with proven ability to inspire and motivate those around her. She works exhaustively to build new business for her clients. Allison has a talent for proactively identifying and resolving problems, and thrive on difficult or nearly impossible projects. Her extensive knowledge and understanding of the fashion industry and its ever changing business needs propels her to the top of the industry”
-Kellie Nail, Nokia San Diego
“Lynn and I recently visited San Diego to help our daughter, Loni, do some maintenance on a property she purchased. During our stay, Loni invited us to attend the “Business of Fashion Workshop” put on by Allison Andrews. Background: Loni has been actively involved in an annual event called Fashion Week San Diego and also offers pro bono legal advice for clothing designers. Realizing the fashionista that I am, I couldn’t turn down the offer.Allison did an amazing job of applying simple best practice ideas and advice on how fashion designers could become more successful in their profession. It took me no time at all to recognize everything she was talking about would also apply to our financial planning and advising practices.One of her tips was -Be a Humble Warrior.This almost sounds like a contradiction of terms but if you think about, they go so well together. Being humble and recognizing that as individuals we do not have all the answers and have so much to learn about the clients and profession that we serve.But also be strong and committed to getting in front of those centers of influence (COI)–that can really help your practice grow. This especially applies to Superintendents, business managers, and all administrators. Being persistent (another tip from Allison) getting appointments with these people to illustrate how you can help them as individuals and how you can help their employees, while being humble and respectful of their time, can only grow your practices more efficiently.Ironically, the Country singer Tim McGraw has a popular song out called “Always be Humble and Kind”. One verse says it best, “When the dreams you’re dreamin’ come to you, when the work you put in is realized, Let yourself feel the pride but always stay humble and kind.”
-Kent M. Financial Advisor