*Founder of Fashion Week San Diego®
*Consultant @ APA Business Consulting, Inc
*Mom of 2 Tiny Humans & lots of Animals
Allison Andrews is founder of Fashion Week San Diego® (FWSD), President of APA Business Consulting, Inc. and an adjunct Professor at Palomar College in the fashion department. A passionate entrepreneur, Andrews founded FWSD in 2007, growing the year-long event to become one of the biggest and most prominent Southern California events. Amongst it’s bragging rights it’s the only bi-national Fashion Week in the world, first to put plus size on the runway, first to go fully virtual in 2020, and longest running independently ran & operated Fashion Week in North America, recognized by the industry. Consistently has achieved over $94M++ in media impressions in local market every year as well, dominating the event landscape. Now, with the new Director Gwen Bates, Andrews role is as an advisory and helping to maintain relationships during the transition of ownership.
Prior to launching FWSD, Andrews founded APA Business Consulting, a consulting firm that supports startups and entrepreneurs with business, brand development, events focused on marketing and sales strategies. She started the company in 2005, at the age of 20. As a consultant she will always be available to young entrepreneurs looking to make their mark in the business world.
Andrews’ passion for helping and empowering others is apparent in all that she touches. In addition, to her full-time commitments with FWSD & APA Business Consulting and her children, Andrews is an active community member. She has sat on the boards of several not-for-profit organizations and donating her time to support others & causes she believes in. She served as a Board member (2 terms) and is still a longtime volunteer (over 15 yrs) for Rancho Coastal Humane Society, and currently sits on the advisory panel of Vanguard Culture as well as the advisory panel for the Palomar Fashion College.
A recognized and respected industry thought leader, Andrews speaks frequently at various Southern California events, led by professional organizations, as well as local colleges, graduations, networking events, & seminars. In 2013, she was selected as a finalist for San Diego Business Journal’s Women Who Mean Business Awards. This is amongst the over 50+ recognitions and awards she has for her work.
Andrews holds an Associate of Arts degree in Merchandise Marketing from Fashion Institute of Design and Merchandising and a Bachelor of Science in Organizational Leadership from National University.
In 2019, Andrews’ life pivoted very abruptly with the birth of her son and him being in critical status in the NICU for over two months. She was forced to take a year off, sold FWSD and made sure her son had a full recovery.
When she isn’t busy growing and propelling careers, she enjoys spending time with her children and animals in the coastal town of Oceanside, Calif.
Allison’s interview with Melinda Wittstock on the ‘Wings of Inspired Business’ podcast is finally live! The episode, titled “No Limits: How a Fashion Entrepreneur Proved the Naysayers Wrong,” is a full-length interview with Allison that discusses her career, the launch of FWSD, how to pivot your business in a fast-changing industry, and other entrepreneurial topics.